ABSTRACT
Product scarcity can influence purchase decisions, but this relationship is multifaceted due to the influence of various cues. This study aims to integrate knowledge of this subject through a meta-analysis. The findings suggest that the likelihood of purchasing a scarce product is greater under (i) scarcity conditions of excessive demand (rather than restricted supply) and variety (rather than a category), but not urgency (limited quantity and limited time) scarcity, and (ii) product conditions of enduring luxuries (as opposed to transitory luxuries) and the presence (rather than absence) of social signaling and seasonality. From a theoretical standpoint, this study offers a typology of product and scarcity cues and employs a meta-analysis to enhance our understanding of the relationships between product scarcity, product and scarcity cues, and purchase decisions, resulting in the establishment of a heterogeneous theory of product scarcity. From a managerial standpoint, the study suggests that product scarcity can affect purchase decisions and can be ethically utilized as a marketing strategy.
ABSTRACT
Transformative marketing has been heralded as the future of marketing. While the initial catalyst for trans -formative marketing was the desire of customers for more meaningful engagement, the global impact of great crises (or mega disruptions) has accelerated the evolution of transformative marketing. With a focus on business -to-business (B2B) marketing, this article aims to offer transformative marketing insights to support B2B mar-keters in preparing for, navigating in, and recovering from great crises using the great lockdown that transpired during the coronavirus disease 2019 (COVID-19) pandemic as a case. To do so, this article employs the marketing mix as an organizing framework and performs an integrative review of practice and scholarly articles relating to B2B marketing and COVID-19. In doing so, this article delivers a seminal integrative review that is informed by both practice and scholarly sources in B2B marketing, thereby establishing its methodological novelty and value. More importantly, this article highlights "what" is necessary and "how" B2B marketers can (re)configure the product, price, place, promotion, people, process, and physical evidence elements of their marketing activities to steer their B2B marketing operations toward success in a world where global crises are a commonplace. Therefore, this article contributes in two major ways: the first from a theoretical perspective, by extending the theoretical generalizability of transformative marketing, and the second from a managerial standpoint, by shedding light on practitioner issues and offering practical suggestions for B2B marketers to prepare for, navigate in, and recover from great crises in the new normal.
ABSTRACT
The disruption in management education caused by COVID-19 was significant, creating a noteworthy impetus for new research. Given that COVID-19 has transitioned from pandemic to endemic, it is an opportune time to retrospect the contributions of related research to shape the future of management education. Using the SPAR-4-SLR protocol, a systematic literature review was conducted on management education research relating to COVID-19 published between 2020 and 2022. A total of 56 relevant articles were found in and retrieved from the Web of Science database and subsequently analyzed using descriptive and content analyses. The descriptive analysis revealed a steep increase in research on the impact of COVID-19 on management education over time, with most research appearing in The International Journal of Management Education. The contributions came from various countries, with the top five being the USA, the UK, Australia, India, and China. The content analysis showed that most research adopted empirical methodologies while self-determination theory emerged as the most popular theoretical lens for study. The related research revolved around five major themes—i.e., digital teaching and learning, collaboration and partnership, embracing uncertainty and building resilience, transformation and innovation, and developing an entrepreneurial mindset—and provided implications for management education in the new normal, wherein the priority is focused on enhancing education quality and preparing future business leaders for profound challenges in the new normal, thereby necessitating the development of innovative pedagogies and leadership competencies. © 2023 The Authors
ABSTRACT
The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis. Using bibliographic records of JCB from Scopus, this study finds that consumer behaviour research in JCB has grown substantially in terms of collaboration (co-authorships), global reach (countries), productivity (publications), and impact (citations). The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour. The most recent consumer behaviour research in JCB has considered externalities such as the COVID-19 pandemic and focused on themes such as consumer ethics and sustainable consumption in line with the global movement toward environmental social governance (ESG) and sustainable development goals (SDGs). © 2022 The Authors. Journal of Consumer Behaviour published by John Wiley & Sons Ltd.
ABSTRACT
Purpose: The article applies the citizen science phenomenon – i.e. lay people involvement in research endeavours aimed at pushing forward scientific knowledge – to healthcare. Attention is paid to initiatives intended to tackle the COVID-19 pandemic as an illustrative case to exemplify the contribution of citizen science to system-wide innovation in healthcare. Design/methodology/approach: A mixed methodology consisting of three sequential steps was developed. Firstly, a realist literature review was carried out to contextualize citizen science to healthcare. Then, an account of successfully completed large-scale, online citizen science projects dealing with healthcare and medicine has been conducted in order to obtain preliminary information about distinguishing features of citizen science in healthcare. Thirdly, a broad search of citizen science initiatives targeted to tackling the COVID-19 pandemic has been performed. A comparative case study approach has been undertaken to examine the attributes of such projects and to unravel their peculiarities. Findings: Citizen science enacts the development of a lively healthcare ecosystem, which takes its nourishment from the voluntary contribution of lay people. Citizen scientists play different roles in accomplishing citizen science initiatives, ranging from data collectors to data analysts. Alongside enabling big data management, citizen science contributes to lay people's education and empowerment, soliciting their active involvement in service co-production and value co-creation. Practical implications: Citizen science is still underexplored in healthcare. Even though further evidence is needed to emphasize the value of lay people's involvement in scientific research applied to healthcare, citizen science is expected to revolutionize the way innovation is pursued and achieved in the healthcare ecosystem. Engaging lay people in a co-creating partnership with expert scientist can help us to address unprecedented health-related challenges and to shape the future of healthcare. Tailored health policy and management interventions are required to empower lay people and to stimulate their active engagement in value co-creation. Originality/value: Citizen science relies on the wisdom of the crowd to address major issues faced by healthcare organizations. The article comes up with a state of the art investigation of citizen science in healthcare, shedding light on its attributes and envisioning avenues for further development. © 2021, Maria Vincenza Ciasullo, Mariarosaria Carli, Weng Marc Lim and Rocco Palumbo.
ABSTRACT
Availability of full-year economic data is indicative of an opportune time to compare and contrast predicted and actual economic impact. In this regard, this study delineates the impact of the COVID-19 pandemic on the gambling industry using Macao, the world’s largest destination-dependent gambling hub, as a case. Using a series of quantitative analysis (ARIMA, correlation, and regression) on longitudinal data, the findings reveal that the revenue of the Macao gambling industry is significantly dependent on tourist arrivals, and that the industry is evidenced–using predicted and actual values–to experience an unprecedented decline in revenue as a result of plummeting tourist arrivals. The findings also indicate that Macao is a gambling-dependent economy as the decline in gambling revenue coincides with the decline in economic indicators such as GDP, median salary, and unemployment rate. This article concludes with pragmatic suggestions (e.g. reimagine strategies, seek virtual alternatives) to help gambling hubs that are destination-dependent to navigate in and recover from crisis such as the COVID-19 pandemic. © 2021 Informa UK Limited, trading as Taylor & Francis Group.